“ Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. ” —Publishers Weekly “ Contagious contains arresting — and counterintuitive — facts and insights. ” . · Professor Jonah Berger shows how through introducing the reader/listener to a new language that explains how ideas spread in American culture today. He introduces the four principles of human memory or simplicity, unexpectedness, concreteness and credibility which tend to be "stickier" and thus more memorable/5. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features Press Copyright Contact us Creators.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier. In this book, Wharton marketing professor Jonah Berger shares the 6 STEPPS or ingredients for creating viral content that are more likely to spread via word-of-mouth. Why things go viral book? If you've ever wondered why certain ideas get shared, brands get more word of mouth, or videos go viral, this book explains why. " Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. " —Publishers Weekly " Contagious contains arresting — and counterintuitive — facts and insights. " —The Boston Globe.
Ideas spread from person to person, but how far they go depends on the pattern of connections between people. Jonah Berger is an Associate Professor of Marketing at the Wharton School of the University of Pennsylvania. “ Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. ” —Publishers Weekly “ Contagious contains arresting — and counterintuitive — facts and insights. ” —The Boston Globe. Jonah Berger – Ideas That Spread Social benefit and nonprofit organizations need to grow to be effective. They have an important message and are doing really good work, but they need to get their message out there.
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